The programme
Taught entirely in English, the MBA International Hospitality & Luxury Event Management trains the future leaders of international hospitality, equipped to run ambitious projects and to head establishments or concepts built around the experiential side of guest service and upmarket tourism.Conceived as an immersive, career-focused programme, it develops advanced skills
in hospitality management, entrepreneurship, branding and luxury events. Every semester is structured around the design and delivery of large-scale projects, placing students in genuine leadership situations that call for strategic thinking.
Where can you study this programme?
Why choose this Bachelor?
Programme
Discover the full content of the programme
Luxury Hospitality & Event Market Overview
Panorama of the luxury event market
Innnovation & trends in hospitality
Luxury in emerging markets
CSR Strategy in Hospitality
Sustainable luxury
High gastronomy & fine dining
F&B trends
Hospitality Management & Entrepreneurship
Finance for managers
Project managment
Strategic management & performance
Entrepreneurial project
HR Management
Corporate law
Luxury Branding & Communication
Branding project
Luxury brand management and brand strategies
Luxury communication strategies
Advanced heritage management & place branding
Luxury hospitality in emerging markets
Marketing & Sales
Hospitality sales strategy
Tourism & Hotel Marketing
Leading digital marketing strategies
Customer experience & Event Management
Excellence service and business etiquette
Luxury customer service
Hotel Event operations
Event managment
Impact design for luxury spaces
People Management in a global environment
CRM & Database Management
Languages
- The programme is taught in English
International mobility
Compulsory international seminars: Marrakech in Year 1 and Dubai in Year 2.
Optional mobility semester in Madrid
*The programme is not exhaustive; course content and terminology may change from one year to the next.
Teaching Methods
Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing them at the heart of their own learning.
Theoretical and practical approach
Professional immersion
Expert-led sessions
Professional projects
International experience
After the MBA
On completion of the qualification, the MBA opens the door to immediate entry into professional life.The roles targeted by the qualification
Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.
➜ Head of Events, Event Manager
➜ Travel Manager
➜ Sales Manager
➜ Key Account Manager
➜ Business Developer
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.







