The programme
This MBA trains professionals able to lead large-scale projects in luxury hospitality and upmarket tourism. The programme combines hotel management, brand strategy, communications, financial management and business development, with an approach centred on innovation and operational excellence.
Where can you study this programme?
Why choose this Bachelor’s?
Programme
Discover the full programme content
Strategic vision for hospitality and tourism
Market intelligence & strategic diagnosis
Hospitality trends
Luxury in Maghreb & Middle East
Luxury brand management
Branding strategy in hospitality on emerging market
Advanced heritage management & place branding
Tourism and geopolitics
Innovation and positioning strategies in luxury hospitality
Strategic marketing in hospitality
Tourism product strategy
Strategic marketing
Negotiations & partnerships
Internationalisation strategy for hotel groups
Sales strategy
Prestige event project
Sourcing & supplier relations
Communication & Customer experience
Service excellence & business etiquette
The codes of elegance
Digital communication
The codes of elegance
English
Language 2 (Chinese, Spanish, Russian)
Hospitality & Tourism Management
Revenue management
Intercultural management in hospitality
HR and organisational management
Accounting and business management
Operational and budgetary management
Leadership
Project management
Languages
The programme is taught mainly in French in Year 1.
In Year 2, the emphasis is on Business English, with several modules taught in English.
International mobility
Optional international seminars: Marrakech in Year 1 and Dubai in Year 2.
Academic Strengths
International mobility. Optional seminars in Dubai and Marrakech.
Teaching methods
Our lecturers are recognised experts who guide and support our students throughout their programme. Their teaching methods foster student autonomy by regularly placing them in the role of active participants in their own learning.
Theoretical and practical approach
Professional immersion
Expert guest speakers
Professional projects
International experience
89%
success rate among candidates on the MBA International Hospitality and Luxury Brand Management for the 2025 cohort
89%
of students reported to be in employment six months after obtaining the professional certification, for the 2024 cohort
After the MBA
On completion of the degree, the MBA opens the way to immediate entry into professional life.Careers targeted by the qualification
Once you have graduated, you will be able to work in one of these sectors and take up the roles associated with the qualification.
➜ Head of Events, Event Manager
➜ Travel Manager
➜ Sales Manager
➜ Key Account Manager, Account Manager
➜ Business Developer
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose CMH
« I discovered CMH at a careers fair, where I met MBA students who told me all about the school.
I chose this school because it lets you start work-study from the third year rather than the fourth as on the MBA, and also because it offers the chance to learn two foreign languages: Russian and Mandarin. To my mind, learning foreign languages — and through them discovering new cultures — is essential in the hotel industry if you are to welcome guests from all over the world and respect their customs. »
« When I enrolled, the school offered to help me find my work-study placement through its contacts in a great many hotels. As it happened, I had already interviewed with several establishments, including the one that had taken me on in my first year. Even so, the school was quick to advise me on the most interesting roles available and on drawing up the contract. What I appreciate most about work-study is being able to learn both on the ground in a company and in theory at school. That combination allows me to build meaningful professional experience while deepening my theoretical knowledge. »
« I joined CMH in 2022 through a bridging route. Having completed a two-year higher education qualification, I was able to enter the school in the third year of the bachelor's programme after a preparatory refresher. As I had not come from a tourism or hospitality background, I had a whole new field to discover.
I chose this school first because it had exciting partnerships with legendary establishments such as the Ritz and the Cheval Blanc, and also because it offered the possibility of studying on a work-study basis, which appealed to me enormously. »
« What I particularly value at the school is the close, regular support given to students. There is genuine personalisation here, just as there is in the world of luxury. The teaching team is always on hand for any question we may have. The many job-dating sessions are hugely appreciated when looking for a placement or extra shifts, which matters a great deal to our professional training. The classes are enormously rewarding, and the exchanges with our tutors — who come from the industry themselves — give us a perspective that, to my mind, is far easier to grasp. The hotel visits let us see for ourselves how these properties operate and picture ourselves in a range of different roles. »
« CMH Nice stands out for a number of strengths that make the programme especially rewarding and career-focused. First of all, its teaching approach, centred on luxury and the international market, gives you a global view of the high-end hotel sector. The classes taught in English are also hugely valuable and help us perfect our vocabulary.
Thanks to our immersion in the workplace, we have the opportunity to put our knowledge into practice and build concrete skills in real-life situations. This not only strengthens our employability but also helps us build a network that is essential to our future careers. »
« I joined CMH two years ago now, and it was a real pleasure to arrive at a school with such a family feel, one where student wellbeing is a concern you simply do not find in business schools or larger institutions. I am currently on a work-study placement at the magnificent Airelles Château de Versailles, Le Grand Contrôle. The hotel opened on 1 June 2021 and is designed as a true private residence, wonderfully intimate, with some 13 rooms, each one unique, within the historic Grand Contrôle building (home to the Ministry of Finance from 1724, under Louis XV). I have now spent 5 years in work-study, and I have the strength and the mindset to take my career abroad. »