The programme
An international programme centred on the guest experience and the excellence of French luxury. Taught entirely in English, this three-year programme trains the future professionals of luxury hospitality and international tourism. It offers full immersion in a multicultural, hands-on environment, combining academic rigour, practical fieldwork and an international outlook.
Where can you study this programme?
Why choose this Bachelor?
Programme
Discover the full programme content
Luxury Hospitality & Event Market Overview
Tourism, Culture & Hospitality
History of the French Gastronomy
Wines and vineyards of France: from vineyard to table
History of French Luxury
Global hospitality trends
Spanish /French Food & Beverage Market
Luxury & Hospitality specificities in Middle East
Hospitality Management & Entrepreneurship
Management of Hotel & Hospitality Organizations
Financial Accounting
Housekeeping & Front Office Management
Corporate law
Initiation to HR management
Luxury Branding & Communication
Content creation
Digital communication & community management
Public Speaking
PR & Press relations
Marketing & Sales
Marketing fundamentals
Luxury consumer behavior
Webmarketing
Hospitality Sales Techniques
Guest experience & Event Management
Excellence service & business etiquette: soft skills & grooming
Codes of elegance
Soft skills
Service attitude & etiquette
Client experience in the Hospitality Industry
Foreign languages & culture
Intercultural communication
French or Spanish
Doing Business in Europe
Doing Business in Middle East
Languages
The programme is taught in English
International mobility
Compulsory international seminars in London in Year 1 and Milan in Year 3.
Compulsory mobility semester in Year 2 in London or Madrid
*The programme is not exhaustive; course content and terminology may change from one year to the next.
Teaching methods
Our lecturers are recognised experts who guide and support our students throughout their studies. Their teaching methods build on student autonomy, regularly placing students at the heart of their own learning.
Theoretical and practical approach
Professional immersion
Expert-led sessions
Professional projects
International experience
97%
pass rate for candidates on the European Bachelor in Hotel and Tourism Management, 2025 cohort
94%
of students reported to be in employment six months after obtaining the professional certification, 2024 cohort

After the Bachelor
On completion of the degree, the Bachelor allows graduates to move straight into working life or to continue on to a CMH postgraduate programme: MBA International Hospitality and Luxury Brand Management or MBA International Hospitality and Luxury Event Management.The roles targeted by the certification
Once you have graduated, you will be able to work in one of these business sectors and take on the roles linked to the certification.
➜ Designer of tourism products or services
➜ Tourism production officer
➜ Tourism project officer
➜ Tourism product sales executive
➜ Package travel designer or group package travel designer
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