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MBA International Hospitality & Luxury Event Management

Preparing for the professional qualification RNCP39087 « Manager de l’événementiel et du tourisme » (Events and Tourism Manager), registered with the RNCP at Level 7 by decision of the Director General of France Compétences dated 31/05/2024, NSF Codes 320, 334, jointly awarded by Institut Promotion Formation and Learning Management Développement.

Septembre 2026 RNCP Niveau 7 2 ans Anglais Initial or Work-Study
  • Year of study
  • Preferred intake
  • Level
  • Study route
  • CMH campus
  • CMH specialisations
  • Options
Year of study: 2026-2027
Preferred intake: SEPTEMBER / OCTOBER
Study route: FULL-TIME
CMH campus: PARIS
Overview

The programme

Taught entirely in English, the MBA International Hospitality & Luxury Event Management trains the future leaders of international hospitality, equipped to run ambitious projects and to head establishments or concepts built around the experiential side of guest service and upmarket tourism.

Conceived as an immersive, career-focused programme, it develops advanced skills
in hospitality management, entrepreneurship, branding and luxury events. Every semester is structured around the design and delivery of large-scale projects, placing students in genuine leadership situations that call for strategic thinking.

Campus

Where can you study this programme?

In detail

Why choose this Bachelor?

Programme

Discover the full content of the programme

Luxury Hospitality & Event Market Overview

  •  Panorama of the luxury event market

  • Innnovation & trends in hospitality

  • Luxury in emerging markets

  • CSR Strategy in Hospitality

  • Sustainable luxury

  • High gastronomy & fine dining

  • F&B trends

 

Hospitality Management & Entrepreneurship

  • Finance for managers

  • Project managment

  • Strategic management & performance

  • Entrepreneurial project

  • HR Management

  • Corporate law

 

Luxury Branding & Communication

  • Branding project

  • Luxury brand management and brand strategies

  • Luxury communication strategies

  • Advanced heritage management & place branding

  • Luxury hospitality in emerging markets

 

Marketing & Sales

  • Hospitality sales strategy

  • Tourism & Hotel Marketing

  • Leading digital marketing strategies

 

Customer experience & Event Management

  • Excellence service and business etiquette

  • Luxury customer service

  • Hotel Event operations


  • Event managment


  • Impact design for luxury spaces

  • People Management in a global environment

  • CRM & Database Management

 

 Languages

  • The programme is taught in English

 

International mobility

  • Compulsory international seminars: Marrakech in Year 1 and Dubai in Year 2.

  • Optional mobility semester in Madrid

 

*The programme is not exhaustive; course content and terminology may change from one year to the next.



 Teaching Strengths

International mobility Compulsory seminars in Dubai and Marrakech. Optional mobility semester in Madrid

Teaching Methods

Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing them at the heart of their own learning.

Teaching approaches

Theoretical and practical approach

Professional immersion

Expert-led sessions

Professional projects

International experience

Further Studies

After the MBA

On completion of the qualification, the MBA opens the door to immediate entry into professional life.


Career opportunities

The roles targeted by the qualification

Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.

The Manager de l’événementiel et du tourisme (Events and Tourism Manager) works within companies involved in all or part of the process of designing, developing, marketing and delivering tourism and/or event offerings, aimed either at business clients or at private individuals: tour operators, travel agencies, event agencies and venues hosting events or providing accommodation.
➜ Event Project Manager
➜ Head of Events, Event Manager
➜ Travel Manager
➜ Sales Manager
➜ Key Account Manager
➜ Business Developer


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