The programme
The European Bachelor in Hotel and Tourism Management offers complete immersion in the exacting, refined world of international hospitality and upmarket tourism. Taught by working professionals drawn from luxury hotels and exceptional travel, students gain an in-depth understanding of the hospitality ecosystem while mastering its codes, its standards and its distinctive features.
Where can you study this programme?
Why choose this Bachelor’s?
Programme
Discover the full programme content
Hospitality & tourism market trends
Tourism, Culture and Hospitality
History of French gastronomy
The art of fine dining
French wines and vineyards: from vine to table
Luxury Hospitality Industry
Hospitality mutations & trends worldwide
Travel industry
Luxury culture
Designing tourism products
Tourism & travel product management
Tourism & CSR
Hospitality Marketing & Sales
Hospitality Marketing
Digital marketing
Hospitality Sales Techniques
E-tourism
Communication & Customer experience
Service excellence & business etiquette: interpersonal skills & grooming
Interpersonal skills, service attitude and etiquette
Discovering the guest experience
Luxury Digital Communication
Profiles of domestic and international hotel guests
Customer loyalty & CRM
Language 2 (Chinese/Russian/Spanish)
Hospitality & Tourism Management
The codes of elegance
Front Office and Housekeeping Management
Public speaking
Management of Hotel Organisations
Excel & Hospitality Softwares
Quality Management
Revenue management
Team management
AI & Hospitality
Languages
The programme is taught mainly in French in Years 1 and 2.
In Year 3, the emphasis is on Business English, with several modules taught in English.
International mobility
Optional international seminars in London in Year 1 and in Milan in Year 3
Compulsory mobility semester in Year 2 in London or Madrid
*The programme is not exhaustive; course content and terminology may change from one year to the next
Academic Strengths
International mobility Optional seminars in London and Milan. Compulsory mobility semester in Year 2 in London or Madrid.
Teaching methods
Our lecturers are recognised experts who guide and support our students throughout their studies. Their teaching methods build on student autonomy, regularly placing students at the heart of their own learning.
Theory and practice combined
International experience
Professional projects
Expert guest speakers
Professional immersion
97%
pass rate for candidates on the European Bachelor in Hotel and Tourism Management, class of 2025
94%
of students reported to be in employment six months after obtaining the professional qualification, class of 2024
After the Bachelor
On completion of the degree, the Bachelor allows graduates to move straight into professional life or to continue on to a CMH postgraduate programme: the MBA International Hospitality and Luxury Brand Management or the MBA International Hospitality and Luxury Event Management.Roles targeted by the qualification
Once you have graduated, you will be able to work in any of these sectors and take up these roles linked to the qualification.
➜ Front office & guest experience manager
➜ Tourism promotion officer
➜ Tourism product sales officer
➜ Tourism production officer
➜ Tourism project manager
➜ Junior tourism product manager
➜ Tourism product manager
➜ Tourism product sales representative
➜ Designer of tourism products and services
➜ Package designer or group package designer
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose CMH
« I discovered CMH at a careers fair, where I met MBA students who told me all about the school.
I chose this school because it lets you start work-study from the third year rather than the fourth as on the MBA, and also because it offers the chance to learn two foreign languages: Russian and Mandarin. To my mind, learning foreign languages — and through them discovering new cultures — is essential in the hotel industry if you are to welcome guests from all over the world and respect their customs. »
« When I enrolled, the school offered to help me find my work-study placement through its contacts in a great many hotels. As it happened, I had already interviewed with several establishments, including the one that had taken me on in my first year. Even so, the school was quick to advise me on the most interesting roles available and on drawing up the contract. What I appreciate most about work-study is being able to learn both on the ground in a company and in theory at school. That combination allows me to build meaningful professional experience while deepening my theoretical knowledge. »
« I joined CMH in 2022 through a bridging route. Having completed a two-year higher education qualification, I was able to enter the school in the third year of the bachelor's programme after a preparatory refresher. As I had not come from a tourism or hospitality background, I had a whole new field to discover.
I chose this school first because it had exciting partnerships with legendary establishments such as the Ritz and the Cheval Blanc, and also because it offered the possibility of studying on a work-study basis, which appealed to me enormously. »
« What I particularly value at the school is the close, regular support given to students. There is genuine personalisation here, just as there is in the world of luxury. The teaching team is always on hand for any question we may have. The many job-dating sessions are hugely appreciated when looking for a placement or extra shifts, which matters a great deal to our professional training. The classes are enormously rewarding, and the exchanges with our tutors — who come from the industry themselves — give us a perspective that, to my mind, is far easier to grasp. The hotel visits let us see for ourselves how these properties operate and picture ourselves in a range of different roles. »
« CMH Nice stands out for a number of strengths that make the programme especially rewarding and career-focused. First of all, its teaching approach, centred on luxury and the international market, gives you a global view of the high-end hotel sector. The classes taught in English are also hugely valuable and help us perfect our vocabulary.
Thanks to our immersion in the workplace, we have the opportunity to put our knowledge into practice and build concrete skills in real-life situations. This not only strengthens our employability but also helps us build a network that is essential to our future careers. »
« I joined CMH two years ago now, and it was a real pleasure to arrive at a school with such a family feel, one where student wellbeing is a concern you simply do not find in business schools or larger institutions. I am currently on a work-study placement at the magnificent Airelles Château de Versailles, Le Grand Contrôle. The hotel opened on 1 June 2021 and is designed as a true private residence, wonderfully intimate, with some 13 rooms, each one unique, within the historic Grand Contrôle building (home to the Ministry of Finance from 1724, under Louis XV). I have now spent 5 years in work-study, and I have the strength and the mindset to take my career abroad. »