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International Bachelor in Hotel & Tourism Management

Leading to the professional certification RNCP38017 “Tourism Product Development Manager”, registered with the RNCP at Level 6 by decision of the Director General of France Compétences dated 20/09/2023, NSF Code 334, jointly awarded by Institut Promotion Formation and Learning Management Développement.

Septembre 2026 RNCP Level 6 3 years Anglais Initial
  • Year of study
  • Preferred intake
  • Level
  • Study route
  • CMH campus
  • CMH specialisations
  • Options
  • Seminar
  • International mobility
Year of study: 2026-2027
Preferred intake: SEPTEMBER / OCTOBER
Study route: FULL-TIME
CMH campus: PARIS
Overview

The programme

An international programme centred on the guest experience and the excellence of French luxury. Taught entirely in English, this three-year programme trains the future professionals of luxury hospitality and international tourism. It offers full immersion in a multicultural, hands-on environment, combining academic rigour, practical fieldwork and an international outlook.
Campus

Where can you study this programme?

In detail

Why choose this Bachelor?

Programme

Discover the full programme content

Luxury Hospitality & Event Market Overview

  •  Tourism, Culture & Hospitality

  • History of the French Gastronomy

  • Wines and vineyards of France: from vineyard to table

  • History of French Luxury

  • Global hospitality trends

  • Spanish /French Food & Beverage Market

  • Luxury & Hospitality specificities in Middle East

 

Hospitality Management & Entrepreneurship

  • Management of Hotel & Hospitality Organizations

  • Financial Accounting

  • Housekeeping & Front Office Management

  • Corporate law

  • Initiation to HR management

 

Luxury Branding & Communication

  • Content creation

  • Digital communication & community management

  • Public Speaking

  • PR & Press relations

 

Marketing & Sales

  • Marketing fundamentals

  • Luxury consumer behavior

  • Webmarketing

  • Hospitality Sales Techniques

 

Guest experience & Event Management

  • Excellence service & business etiquette: soft skills & grooming

  • Codes of elegance

  • Soft skills

  • Service attitude & etiquette

  • Client experience in the Hospitality Industry

 

Foreign languages & culture

  • Intercultural communication

  • French or Spanish

  • Doing Business in Europe

  • Doing Business in Middle East

 

 Languages

  • The programme is taught in English

 

International mobility

  • Compulsory international seminars in London in Year 1 and Milan in Year 3.

  • Compulsory mobility semester in Year 2 in London or Madrid

 

*The programme is not exhaustive; course content and terminology may change from one year to the next.



 Teaching strengths

International mobility. Optional seminars in London and Milan. Compulsory mobility semester in Year 2 in London or Madrid.

Teaching methods

Our lecturers are recognised experts who guide and support our students throughout their studies. Their teaching methods build on student autonomy, regularly placing students at the heart of their own learning.

Teaching approaches

Theoretical and practical approach

Professional immersion

Expert-led sessions

Professional projects

International experience

97%

pass rate for candidates on the European Bachelor in Hotel and Tourism Management, 2025 cohort

94%

of students reported to be in employment six months after obtaining the professional certification, 2024 cohort

Further study

After the Bachelor

On completion of the degree, the Bachelor allows graduates to move straight into working life or to continue on to a CMH postgraduate programme: MBA International Hospitality and Luxury Brand Management or MBA International Hospitality and Luxury Event Management.


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Career opportunities

The roles targeted by the certification

Once you have graduated, you will be able to work in one of these business sectors and take on the roles linked to the certification.

The tourism product development manager works in the tourism sector and, more specifically, in the travel industry. This business is principally and traditionally built around brokering leisure and travel offerings for private individuals or business clients.
➜ Tourism product manager
➜ Designer of tourism products or services
➜ Tourism production officer
➜ Tourism project officer
➜ Tourism product sales executive
➜ Package travel designer or group package travel designer


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